Background
Overto is a business transformation consultancy that helps mid-sized and large enterprises leverage CRM technologies to improve operational efficiency and drive sustainable growth. With a strong focus on people and processes, Overto designs tailored CRM solutions that support long term digital transformation.
Challenge
Overto wanted to run a targeted outbound campaign focused specifically on its alumni network, a highly relevant but nuanced audience. The challenge was reaching this segment in a structured and scalable way while maintaining a personal, relationship driven approach.
Strategy
We designed a custom outreach strategy tailored to the alumni audience, aligning the messaging with Overto’s consultative and people first positioning. The strategy focused on relevance, context, and clear value rather than volume.
Execution
We built a clean, segmented alumni list and crafted personalized outreach messaging that reflected shared experience and professional alignment. The campaign was executed with careful monitoring and optimization to maximize engagement and response quality.
Results
The campaign achieved a 12% overall reply rate with 30% positive responses, far exceeding typical benchmarks for targeted outreach. These results validated the effectiveness of a highly focused, relationship driven outbound approach.
Testimonial
“I wanted to run a campaign targeting my alumni network, and the team at GrowthSet executed it perfectly. They built a well crafted outreach strategy that delivered impressive results – a 12% overall reply rate and 30% positive responses. The campaign was a complete success, and the team was professional, responsive, and easy to work with throughout the entire process.”
