Background
Find Your Workspace is a London based real estate company specializing in helping businesses find premium office spaces. With over three years of experience in the industry, they have built a strong reputation for high quality, tailored service.
Challenge
The client wanted to significantly increase the number of leads generated through email outreach while maintaining a highly personal approach, which is critical in the commercial real estate space. At the time, they were limited to sending around 60 highly personalized emails per day and needed to scale this to approximately 500 per day without losing authenticity.
Strategy
We began by deeply understanding their ideal customer profile, their typical decision makers, and the exact tone they use when communicating with prospects. We also identified which parts of their emails needed to be personalized to feel genuine and relationship driven.
Execution
First, we built a highly targeted and detailed prospect list that matched their ideal customer profile. Each prospect was researched through LinkedIn and company websites, and a custom personal insight was added to every message while ensuring the overall email matched the client’s natural tone and way of speaking.
Results
By combining personalization at scale with a consistent brand voice, the client was able to dramatically increase outbound volume without sacrificing quality. This approach resulted in a 127% ROI from their cold email campaigns.
Testimonial
“Oleg and Rozana have been working with us on our cold email marketing for well over a year now, and the work that they produce is absolutely fantastic. Not only is the quality high, but their willingness to work with us to improve and grow is a tribute to their professionalism. I would not hesitate to recommend them to anyone.”
